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Latest News: Marketing

First round of MP3 Media Placements Start Feb. 3

Thursday, January 30, 2014   (0 Comments)
Posted by: Susan Dyer
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KCUA continues with "The power of one can make a difference" campaign with print, online and radio ads starting the week of Feb. 3, and alternating through the end of March. A fourth Make a Difference event is under consideration for the month of May.

The campaign will incorporate the existing Power of One print, online and radio advertisements, with ad placements spaced out to provide ongoing, statewide coverage throughout the 8-week program. In addition, a fourth Make a Difference event is under consideration for the spring.

View the MP3 ads, listen to the radio spots, and read about make a difference events.

Print Advertising (1/4 page black and white ads):
  • Hays Daily News
  • Garden City Telegram
  • Dodge City Globe
  • Western Times
  • Wamego Smoke Signal
  • Pittsburg Morning Sun

Online Advertising (various locations on each website):

  • Kansas City Star
  • Wichita Eagle
  • Topeka Capital-Journal
  • Hutchinson News
  • Salina Journal
  • Emporia Gazette

Radio Advertising (morning and evening drive time + some weekends and streaming radio, rotating of two :30 spots):
  • Kansas City (KRBZ – alternative pop)
  • Wichita (KZCH – top hits)
  • Topeka (WIBW – country AM and FM)
  •  Western Kansas Radio (Z98 – top hits and Q97 – country)

The schedule is as follows:
Week of Feb. 3: Radio
Week of Feb. 10: Radio
Week of Feb. 17: Print
Week of Feb. 24: Print
Week of March 3: Radio, Online
Week of March 10: Radio, Online
Week of March 17: Print, Online
Week of March 24: Print, Online

Questions? Susan Dyer, (800) 362-2076, ext. 3047.