Union’s Care Card won first place in the Innovation category of the 2013 CAMEO
Card Marketing Awards.
The awards, sponsored by Card Services for Credit Unions
(CSCU), recognize member credit unions that developed the most innovative and
resourceful marketing campaigns of the year.
The Care Card
offers TECU members the option to donate their reward point to the charity or
organization of their choice. TECU’s marketing staffer Jenny Boyd came up with
back message is so in tune with our brand, we chose to feature this in our
marketing to help us spread the word about our credit card,” said Boyd. "In addition to our typical marketing collateral, we
launched our Facebook page to help us focus on our members and their passions,
and in turn help them get the word out about their charities and organizations.”
TECU has seen
great response since the October launch.
entries from 70 credit unions nationwide were submitted for this year’s CAMEO
conference provides a forum for credit unions to share those best practices
that have improved their bottom lines, and marketing efforts are a significant
driver of such success,” said Bill Lehman, vice president of portfolio
consulting at CSCU. "The CAMEOs showcase the year’s most successful marketing
campaigns that are enabling our members to stay competitive and profitable.”