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Latest News: Products & Services

ProDirect Card Acquisition Program

Thursday, April 25, 2013   (0 Comments)
Posted by: Erin Thacher
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Looking to take the guesswork and mystery out of direct mail card acquisition? Save money and add cardholders with start-to-finish management of the acquisition process. This program includes database scoring, customized solicitation, response tracking, new account set-up and card mailing. Plus, debt-to-income calculations based on each credit union's criteria keep mailings UDAP/CARD Act compliant. Turning members into cardholders has never been easier.

Grow your program
For existing CSCU VISA-Sponsored credit unions* take 40% off Pro-Direct costs. Plus, the $500 Pro-Direct Enrollment fee is waived during this time. In addition, you will receive $10 for each new account paid to you during the first 90 days after your mailing. There is a maximum incentive of $1,500 per credit union – so what are you waiting for!


  • Put idle cash to work and INCREASE YOUR INTEREST INCOME
  • INCREASE YOUR NON-INTEREST INCOME through interchange & fees
  • Incent members to use your card through a REWARDS program
  • $10/new account bounty during the 90-day period following the first mailing
  • Up to a maximum of $1,500 per credit union

Or, start your program today
If you’re looking to start a new program KCUA can help subsidize your program startup costs. **There is a $5,000 pool available and the incentive will be paid based on the number of program participants.

 For more information, contact Tammy Wendland at (800) 362-2076 ext. 3023.

*For qualifying credit unions who are a CSCU member and offer VISA credit cards on the CSCU/FIS Platform.
** For qualifying credit unions who select the CSCU/FIS Platform for credit card processing.