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Latest News: Marketing

Using Stories to Tell the Credit Union Story

Tuesday, January 15, 2013   (0 Comments)
Posted by: Susan Dyer
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First published on CUinsight.com

The American Red Cross has proved it’s a networked nonprofit, and knows how to use social media effectively. Their latest Storytellers campaign allows those who directly benefited from the non-profit’s services to tell their story through video storytelling.

This caught my eye, because here at the Kansas Credit Union Association, we’ve talked a lot about using more video and decided to incorporate something very similar to this Storytellers campaign as part of our 2013 annual meeting.

The idea is simple. Use real people, telling real stories of how an organization helped them. This is right up our alley folks. Credit unions very philosophy is people helping people.

So let’s start showing other how we do it!

Video tour.
Your credit has helped a member buy a house, when they thought they would never be homeowners.  Once they get settled in their home, ask if they’ll take you on a video tour of their home. What might come through on the video is the excitement of owning a home, and how they were able to do it, thanks to your credit union.   

FanCam.
Ok, not a real fancam, but similar. Ask your members it they’ll participate in your faces of ABC Credit Union. Take out your video camera (or smartphone) and record a simple 5-10 second video: "I’m Susan, and I’ve been a credit union member since 2010.” Or "I’m Scott and I’ve been a member of ABC Credit Union for 11 years.” Compile them into a short video and post it on your social networks.  It’s a great way to put a "face” to your credit union.

People Helping People.
Now let’s turn the focus from your members to you. Most credit unions do some kind of community service. Whether it be walk for charity, teaching a free financial literacy class, or delivering school supplies to  kids in need, be sure and document the activity. It puts your employees out there, and shows consumers, and more importantly, your members, that your organization really is not for profit, not for charity, but for service.

Keep in mind these videos do not have to be super duper Oscar worthy films. Simple shots, uncomplicated graphics and a clear message are all you need. Don’t limit yourself to just using video, still photos work too.