You have probably heard of BizKid$, the television series that uses “edutainment” to inform, educate, inspire and motivate kids of all ages to learn about money, credit, taxes, business, and becoming young entrepreneurs.
But what does it have to do with credit unions? The National Credit Union Foundation oversees fundraising, outreach and administrative duties of BizKid$, and credit unions have played a key role in the creation and support of the program.
All 65 episodes produced thus far include an underwriting credit for America’s Credit Unions, as does all the downloadable collateral materials, helping draw the brand link between credit unions and the national underwriting sponsorship of Biz Kid$.
The show airs over 340 public television stations (including KPTS in Wichita and KTWU in Topeka), reaching 98 percent of the country. In addition, BizKid$ episodes are available online, as well as other resources on the show’s website.
Your credit union can leverage the free materials available on the website, including extensive content for teachers, parents and kids:
Visit bizkids.com for Biz Kid$ show clips, free corresponding curriculum, and much more.
Visit ncuf.coop for Biz Kid$ box sets and starter kits, marketing materials, underwriting opportunities, and more.
All Biz Kid$ lesson plans are mapped to national financial literacy, entrepreneurship and economic standards, and the Common Core standards.
A Biz Kid$ Advisory Council advises and helps NCUF integrate Biz Kid$ into the credit union movement. In 2013 and 2014, 23 credit union organizations received Biz Kid$ Education & Outreach grants from NCUF. The grants fund innovative programs (using BizKid$ materials) that improve the financial education of youth.
What’s the point? BizKid$ is a great credit union funded public television series that you can leverage to teach kids how to make and manage money.