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Latest News: Marketing

Company Awards Can Build Your Credibility, Awareness

Friday, May 30, 2014   (0 Comments)
Posted by: Susan Dyer
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We all use traditional marketing and communications tactics to rise above the competition. You place ads, write press releases, tweet, Instagram, attend networking events, etc.

But there’s one approach that you might have overlooked.


Winning an industry or company award doesn’t just “happen.” Other people or businesses do not nominate your organization…it is up to YOU to toot your own horn!

CUNA’s recognition awards are a way to showcase your tireless efforts in your community and your dedication to your members.

Deadline to enter is July 11. Complete information

  • Dora Maxwell Social Responsibility Community Service Award recognizes credit union efforts to strengthen local institutions and materially improve the lives of nonmembers through community outreach programs (other than personal finance education).

  • Louise Herring Philosophy in Action Member Service Award recognizes credit union efforts to materially improve members’ lives through programs (other than personal finance education).

  • Desjardins YOUTH and ADULT Financial Education Award recognizes credit union efforts to teach personal finance concepts and skills to members and nonmembers.  

My credit union is small…I’ll never win.

Nonsense. The awards are based on asset size, so if you are small, you are not competing with larger organizations.

It takes too much effort.
Yes, it does take time to fill out the form, gather materials and write up your entry. But this exercise isn’t just useful for winning awards. It forces you to think about your program in relation to budget, challenges and results. Once you do it, you can use this information for other marketing objectives.

Everyone else is doing way cooler things…
There may be some awesome programs created by other credit unions. But did they enter? Maybe, maybe not. Kansas credit unions are doing great work too, and how do you know if you don’t enter in the first place?

This is your chance to show the industry, your community, and your credit union’s staff that what you do matters. Your efforts are changing the lives of your members, neighbors and your community.  

Yeah, but it’s not in the budget.
That’s no excuse because the state competition is free to enter! Then, all entries are sent to another state’s League/Association for judging. Those entries that meet the criteria for a first place state winner, are then sent to CUNA for national judging. And guess what? That’s free too, because KCUA picks up the entry fee for all state first level winners.

There’s a lot of competition out there for financial institutions. Differentiate your credit union as a leader and increase your PR efforts too…winning awards garners free press nationally and within in your community.

Once you win an award, don’t just clap and forget about it. Leverage the honor on your website and through social media and position your credit union as an “expert” to media and your community.

For information about the CUNA awards, contact Susan Dyer, (800) 362-2076, ext. 3047.