KCUA continues with "The power of one can make a difference" campaign with print, online and radio ads starting the week of Feb. 3, and alternating through the end of March. A fourth Make a Difference event is under consideration for the month of May.
The campaign will incorporate the existing Power of One print, online and radio advertisements, with ad placements spaced out to provide ongoing, statewide coverage throughout the 8-week program. In addition, a fourth Make a Difference event is under consideration for the spring.
Online Advertising (various locations on each website):
Kansas City Star
Radio Advertising (morning and evening drive time + some weekends and streaming radio, rotating of two :30 spots):
Kansas City (KRBZ – alternative pop)
Wichita (KZCH – top hits)
Topeka (WIBW – country AM and FM)
Western Kansas Radio (Z98 – top hits and Q97 – country)
The schedule is as follows: Week of Feb. 3: Radio Week of Feb. 10: Radio Week of Feb. 17: Print Week of Feb. 24: Print Week of March 3: Radio, Online Week of March 10: Radio, Online Week of March 17: Print, Online Week of March 24: Print, Online