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From the President: What is a Partnership Really Worth?

Friday, November 08, 2013   (0 Comments)
Posted by: Susan Dyer
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Whether it is business or personal, we tend to remember the major benefits of a partnership by the big things that impact us directly or that we experience every day. But if we take time to think about the partnership as a whole, there are many smaller experiences and benefits that, when added to the list, sometimes outweigh the more obvious attributes of the relationship.

That is certainly the case of the long-term partnership credit unions have with CUNA Mutual. All credit unions, whether a policyholder or not, benefit from contributions CUNA Mutual has made during its 78-year partnership with credit unions.

CUNA Mutual has contributed millions of dollars to credit union system political and operational efforts. These contributions allow credit unions to provide services for individual members and create a stronger credit union movement. Insurance is the product you buy to help mitigate risk, but the helping hand that comes with this partnership includes support far beyond just your insurance coverage.

CUNA Mutual has made a commitment to invest in programs and services that help ensure our future, such as:
  • over 100 training programs and webinars, including ones to help you increase your loan growth, like the Leadership Development Program (LDP);
  • conferences, publications and speakers to keep you informed of trends and prepare you for future opportunities, such as the online Discovery Conference;
  • research and funding for innovation such as tools and technologies to retain or attract new members, like the mobile car buying app or ideas generated by the Filene Research Institute i3 group;
  • lobbying and legal assistance to help ease the compliance burden, curb escalating costs of card fraud or preserve our tax exemption.
These "extras” extend to affiliated and nonaffiliated credit unions, leagues, service corporations, corporates, and CUNA. They touch every part of our system. That’s the value of a partnership, not just an endorsement.