It seems credit unions have been trying to attract the younger
crowd for a while now. HubSpot ran an interesting article about what
Millenials want from a nonprofit’s website. Although this article is geared
towards a charity, you can apply these points to your credit union’s website.
Your website should be current, simple
and visual. In this "real time” world we live in, it’s important to keep your website
up to date. According to Millennials (75 percent of them!) an out of date
website is one of their biggest pet peeves. If you have a blog or are using
social media, keep those up to date too. Simple text and graphics are key to
getting your point across quickly. A page loaded with heavy text is a roadblock…consider
using infographics, video or images. Stay away from stock photography, and use
your own photos.
Explain what you do. People search online for information. Explain the credit union philosophy
and what a credit union is in a prominent place on your website. Recent surveys
have shown the majority of young people have no clue what a credit union is. Use
words they understand and don’t talk down to them.
Show them the proof with stories. Use images, testimonials and stories to show how you have helped your
members save for something important, get their finances back on track or
helped them put their child through college. Sharing your own member’s stories
will resonate with young people, and increase awareness of what credit unions do
for others. Almost half of Millenials are looking for information about your
organization on your website, and they want
to hear how your credit union has supported a member or their community.
Connect with them. You must connect with this crowd to
draw them in. Use your stories and show your impact to encourage young people
that they want to be involved with an organization that is concerned with
helping people, not making a profit. Young people don’t know the world without social media. Use this
interactive channel to talk with them, not at them.
Make it easy to give. Credit unions aren’t charities, but
credit unions do invite their members to help support non-profits like Children’s
Miracle Network, and local organizations in their community. Is there a way a
Millenial can make a donation to a non-profit you support on your website? Or
maybe it’s just as simple as having a link to a non-profits donation center.
Millenials want an easy way to make a difference.
Are you mobile friendly? The majority of Millenials, 83
percent, say they own a smartphone and use it to read emails and articles from nonprofits.
Young people like mobile-friendly websites and action-oriented headlines that
link to more information.