In today’s wireless world, there’s an app available for just about anything you
might want to do with your mobile device. But, until now, there hasn’t been an
unbiased car shopping app for credit union members.
The AskAuto™ app is a powerful tool designed to make shopping for a car and
applying for a loan easier for tech-savvy and younger members in their peak
After piloting the new research and lending application with
eight credit unions, the app is now available to all credit unions using CUNA
Mutual Group’s loanliner.com® and Smartphone Loan technology.
How Does It Work?
With the AskAuto app, members can scan vehicle
identification numbers, or VINs, to get basic information, including average
retail cost of the new or used vehicle and EPA mileage estimates. Plus they can
make notes on the vehicles they like. The AskAuto app saves this information
for comparison later.
Meanwhile, your credit union can send messages about loan
options and dealer relationships that might interest the app user--while
they’re on the dealer’s lot!
Once a decision is reached, the member can apply for a loan
using their smartphone and the AskAuto app, which interfaces with CUNA Mutual
Group’s SmartPhone Loan and loanliner.com technology. By scanning their
driver’s license*, the AskAuto app prefills the loan application, saving keying
time and ensuring accuracy of the data. Scanned vehicle information will
prefill into the loan application, too.
Consumers are using their smartphones during the car buying
process at an ever-increasing rate, jumping from 17% in 2010 to 31% in 2012.1
In a 2012 JD Power & Associates Automotive Mobile Site Study, more than
half of the car shoppers surveyed said they would access their mobile device to
aid in car shopping while physically at the dealership.
The AskAuto app is one more way CUNA Mutual Group is
innovating, providing new lending tools to support credit unions’ changing
needs in our marketplace.
Start attracting new, younger members with the AskAuto app,
SmartPhone Loans and loanliner.com technology today. Contact your CUNA Mutual
Group Sales Executive or call CUNA Mutual Group at (800) 356-2644 to learn
* Driver’s license scan not available in all states.
1 Source: 2012 JD Power & Associates
Automotive Mobile Site Study
CUNA Mutual Group is the marketing name
for CUNA Mutual Holding Company, a mutual insurance holding company, its
subsidiaries and affiliates.