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Latest News: Kansas Credit Unions

TECU Credit Union Wins First Place at CSCU Awards

Wednesday, May 01, 2013   (0 Comments)
Posted by: Susan Dyer
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TECU Credit Union’s Care Card won first place in the Innovation category of the 2013 CAMEO Card Marketing Awards.

The awards, sponsored by Card Services for Credit Unions (CSCU), recognize member credit unions that developed the most innovative and resourceful marketing campaigns of the year.

The Care Card offers TECU members the option to donate their reward point to the charity or organization of their choice. TECU’s marketing staffer Jenny Boyd came up with the idea.

"The give back message is so in tune with our brand, we chose to feature this in our marketing to help us spread the word about our credit card,” said Boyd. "In addition to our typical marketing collateral, we launched our Facebook page to help us focus on our members and their passions, and in turn help them get the word out about their charities and organizations.”

TECU has seen great response since the October launch.

Ninety-one entries from 70 credit unions nationwide were submitted for this year’s CAMEO competition.

"Our annual conference provides a forum for credit unions to share those best practices that have improved their bottom lines, and marketing efforts are a significant driver of such success,” said Bill Lehman, vice president of portfolio consulting at CSCU. "The CAMEOs showcase the year’s most successful marketing campaigns that are enabling our members to stay competitive and profitable.”