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Drive Auto Loans and Enroll in the GM Premium Program

Sunday, April 14, 2013   (0 Comments)
Posted by: Susan Dyer
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U.S. auto sales continue at a scorching rate, eclipsing over 15 million on an annualized basis in February.

What does this mean for your credit union? A jump in auto loan demand and more loans.

Given the surge in auto sales and auto loans, combined with GM promoting big savings, now is the time for credit unions like yours to promote Invest in America’s Credit Union Member Discount from GM. This GM program has been enhanced to drive more loans to your credit union.

By enrolling at the Premium level, you can maximize loans while offering this valuable discount and benefit to your members. Your members will save big when they combine the discount, consumer cash and credit union low rate financing.

See how your members can save more with credit union financing (pdf).

The Premium level offers customized marketing materials, such as custom statement inserts (that include credit union name and logo, credit union website link, auto loan rate, and credit union disclaimer) and custom-size banners for your website’s home page and loan page.

Enroll Now at the Premium Level to Receive Enhanced Benefits
Enroll in the Premium GM program and take advantage of all it has to offer. Credit unions that are not currently signed up must enroll to receive enhanced benefits.

Take Advantage of Invest in America Tools and Write More Loans
Real-Time Reporting
Credit unions participating in Invest in America’s Credit Union Member Discount from GM currently receive weekly authorization request reports. That means IIA is sending your credit union a list and contact information of every member that requests an authorization number for the GM discount.

These members are hot leads for auto loans. Thanks to your feedback, GM and Invest in America have developed the technology to provide credit unions real-time member authorization number request reports.

When a member of an IIA GM participating credit union requests an authorization number to receive the Credit Union Member Discount from GM, we’ll be able to provide that member’s information to your credit union immediately. This will give credit unions the ability to quickly reach out to their members and help them secure credit union auto financing.

We plan on launching this initiative during the second quarter of 2013. In addition to the real-time report, credit unions will continue to receive the weekly summary report as well and can also find cumulative reports in the Partner Center.

Credit Union Action Required to Receive Real-Time Reporting
Due to the frequency and time sensitivity of this report, credit unions enrolled in IIA’s Credit Union Member Discount from GM will be required to provide a single contact or group in-box in order to participate. Please provide the email address of the assigned contact person in your credit union to

IIA will send the designated individual an email notification once the system is ready for release.

GM Microsite Loan Link
Thanks to GM’s support, credit unions now have the ability to add their information to be included in the loan link on the IIA GM microsite. When members are looking to obtain an authorization number for GM Preferred Pricing, they can find their credit union’s name on a drop-down menu that then links them to the credit union’s page of choice – whether it’s a page on loan information or an online application.

Credit Union Action Required to Have Loan Link Posted
To join the credit unions already listed on the microsite, we just need your credit union’s name, state and a link (URL) of where members can either apply for an auto loan or learn how to apply for one. We also need the name and contact information for the person to reach in case there’s an issue with your link. All of this information needs to be sent to