Credit scores are central to the extension of credit. Interest rate, LTV, term, and loan amount are all affected by a person’s credit score. However, once the loan is made, not all credit scores stay the same. Many scores will decrease over time and drop to dangerously low levels. Some members’ credit scores may rise significantly over the life of the loan while other scores remain static. Members with rising credit scores provide a fertile target for marketing loans and other products. This webinar will discuss the identification of members with rising credit scores and how to effectively market services to them.
Simple, easy-to-understand explanations of the statistics of improvement identification
Review studies and testing results showing that marketing to borrowers with improving credit scores can improve profitability
How to create a marketing campaign to members with improving credit scores and how to monitor results
Sample improved FICO score loan list
Step-by-step worksheet for working with improved FICO score loans
Suggested marketing campaigns
Employee training log
Quiz you can administer to measure staff learning and a separate answer key
Attendance verification for CE credits provided upon request.
Who Should Attend?
This informative session is designed for CEOs, CFOs, chief loan officers, and senior lenders.
About the Presenter – Dr. Randy Thompson, VirtualCorps.com
For over 35 years, Dr. Randy Thompson has served clients in financial, manufacturing, healthcare, fund-raising, telecommunications and transportation. Technical skills include statistical analysis, commercial lending, strategic planning, ALM modeling, budgeting, staff recruiting, management, marketing, and public relations.
Randy was a VP and lead lender for two regional financial institutions from 1977 to 1987. He specialized in commercial lending, including loans to companies in manufacturing, mining, hotels and casinos, agriculture, non-profits, and industrial properties. Randy is the President/CEO of Thompson Consulting & Training, Inc. where he provides asset/liability management (including pricing of loans and deposits) strategic planning, budgeting, marketing, and training. He holds an MBA from the Pacific Coast Banking School at University of Washington and a Ph.D. in Public Health from the University of Utah.
Lending Council members receive 10% discount.
|Over $75 million
|$25 - $75 million
|Under $25 million
Scholarships are available for all KCUA education events. Scholarships pay 100% of registration fee for credit unions under $25M, 50% for credit unions between $25-$75M and 25% for credit unions over $75M.
Upon registration, you will receive an email confirmation that you can print for your records.