Apple Pay has fundamentally recalibrated the mobile payments ecosystem.
But, for credit unions, providing context for purchase decisions
is still more important than providing a new way to pay.
Understanding that difference is vital.
Mobile pay is on its way. But which model will prevail? Apple Pay has recently given Near-Field Communication (NFC) a much needed lifeline, but some insist only Android’s Host Card Emulation (HCE) gives issuers a way to provide a fully integrated mobile payments experience. No matter the form of mobile payments to come, there is broad agreement on the convergence of mobile banking, retail, and payments. Almost half of consumers use their mobile phones to look for the best price, and a third want deals offered in real time based on where they are. To this end, credit unions are already positioned to remain relevant. With over half of Gen Y reporting problems with impulse purchases, knowing when (not) to purchase is more important than paying in a new way. Credit unions are uniquely positioned to provide the funds-availability context consumers desperately need – and reap new streams of revenue in the process. Join us for a no nonsense review of mobile payments, where we are, what’s ahead, and how your credit union should proceed.
- State of mobile payments: Apple Pay vs. MCX CurrentC vs. Google Wallet
- Mobile wallets review: what’s working, what’s not, why it matters
- Mobile payment technologies: NFC, HCE, BLE, and barcodes
- How to transition from mobile banking to mobile personal finance management (PFM) to mobile payments
- Who wants mobile PFM right now and why? Gen Y, high-income, and money minders
- Revenue windfall: how owning the “zero moment of truth” will boost credit unions’ bottom line
- How credit unions can win the mobile/data wars
- Next steps and best options for credit unions
- TAKE-AWAY TOOLKIT
- Apple Pay FAQs: how it works, how it affects interchange fee revenue, how to participate
- Marketing matrix: best 5 high-priority consumer segments to target with mobile PFM
- What they value and the features that will attract/retain them
- Employee training log
- Quiz you can administer to measure staff learning and a separate answer key
DON’T MISS THIS RELATED WEBINAR!
Apple Pay, the Mobile Payments Game Changer:
Considerations & Action Steps for Credit Unions
on Thursday, January 8, 2015
Attendance verification for CE credits provided upon request.
Who Should Attend?
This presentation is designed for officers and staff responsible both for the credit union’s mobile banking and payments franchises (card, check, ACH) and for the specific evolution and expansion of the credit union’s mobile banking offering to a full mobile payments and mobile commerce solution. This topic’s strategic implications also merit the close attention of the board and executive management.
About the Presenter – Lee Wetherington, AAP, Jack Henry & Associates, Inc.®
Lee Wetherington is Director of Strategic Insight for Jack Henry & Associates®. He directs the development of actionable insight and strategy for the financial services industry. To this end, he creates programs, presentations, and articles designed to orient and educate financial executives on the trends and implications of new technologies. Lee has delivered over 400 keynotes nationwide focusing upon opportunities and challenges in payments and the online/mobile/social channels, and is widely renowned for his unique style and dynamic delivery. His articles and commentary have been widely published across the financial services industry.
Lee received bachelor degrees in Economics and English from Duke University in 1990, and, in 1993, he completed graduate studies at Emory University. In 1995, he earned the distinguished Accredited ACH Professional (AAP) certification from the National Automated Clearing House Association (NACHA).
IT Council Members receive 10% discount.
|Over $75 million
|$25 - $75 million
|Under $25 million
Scholarships are available for all KCUA education events. Scholarships pay 100% of registration fee for credit unions under $25M, 50% for credit unions between $25-$75M and 25% for credit unions over $75M.
Upon registration, you will receive an email confirmation that you can print for your records.