Learn how to effectively conduct member surveys to obtain feedback to help guide the credit union’s decision making and marketing strategies. In addition, you will learn about the various demographic, marketing, member loyalty and other factors affecting credit unions. This information will allow you to anticipate trends, discover how they apply to their credit union, and best position the credit union to attract more of their members’ financial business.
Speaker: Jon Haller, Director of Market Research at CUNA, Jon is responsible for administration of the Credit Union Member Survey and Corporate Research units, business development, and directing CUNA's National Member Survey project. He regularly writes articles and reports on credit union marketing research and membership-growth issues impacting credit unions.
Marketing Council members receive a 10% discount.
Over $75 million - $109 per telephone connection
$25-$75 million - $89 per telephone connection
Under $25 million - $59 per telephone connection
An audio archive is available at no additional charge and can be accessed for 60 days after the live session. Instructions on accessing the archive will be sent with your connecting instructions and confirmation.
Scholarships are available for all KCUA education events. Scholarships pay 100% of registration fee for credit unions under $25M, 50% for credit unions between $25-$75M and 25% for credit unions over $75M.
Upon registration, you will receive an email confirmation that you can print for your records. Connecting instructions will be emailed to you approximately two days before the event.
Sorry, no cancellations are allowed after connecting instructions and handout materials have been sent to registrants. Substitutions are welcomed and encouraged.