Business development is not about bringing donuts to your select employee groups or passing out your business cards during chamber meetings. Business development is about positioning your credit union as a partner with key companies in your field of membership. If you want to grow your credit union’s membership then you must stop doing the same old routine and blow the doors off business development. As a seasoned executive who helped his credit union successfully add new SEGs and increase penetration levels with existing partners, Arnold offers information and ideas for improving your business development program.
This session covers the following:
- Successful business development strategies
- Partnering with existing SEGs to increase penetration levels
- Using business services to enhance business development
- Measuring, tracking an analyzing business development numbers
- Business development tips and tactics
Speaker: Mark Arnold, CCUE, is senior vice president of Technology, Employee & Member Development for Neighborhood Credit Union. Arnold currently oversees and plans strategies for multiple departments, including marketing, business development, human resources, and training. He also directs activities and programs that promote a sales culture and is responsible for the credit union’s technology strategies. Arnold is a member of Neighborhood Credit Union’s senior management team, where he helps formulate solutions to organizational changes. Arnold chairs the credit union’s E-Tech team, which is responsible for implementing e-commerce and technology solutions to meet members’ needs.
Over $75 million - $109 per telephone connection
$7-$75 million - $89 per telephone connection
Under $7 million - $59 per telephone connection
An audio archive is available at no additional charge and can be accessed for 60 days after the live session. Instructions on accessing the archive will be sent with your connecting instructions and confirmation.
Education Scholarships Available:
Scholarships are available for all KCUA education events. Scholarships pay 100% of registration fee for credit unions under $7M, 50% for credit unions between $7-$75M and 25% for credit unions over $75M.
Sorry, no cancellations are allowed after connecting instructions and handout materials have been sent to registrants. Substitutions are welcomed and encouraged.