Marketing is the core of the credit union. We'll help you jumpstart your planning and tactical marketing management in this lively session. Starting your strategic plan is just the beginning. This session will share the effective ways to get your strategic plan from the book shelf andinto the branch where it drives activity, focus and results. You’ll learn how to go from theory to actual planning and involving the entire organization!
Topics Will Include the Following:
- Easy strategic planning
- Top 10 marketing tactics
- Measuring your results
Session take-aways will include strategic plan samples and strategic guidelines.
Speaker: Bruce Clapp is a leading executive marketer with over 22 years of marketing expertise and the president of MarketMatch. During the past 19 years Mr. Clapp has served in various executive financial marketing leadership positions. Leading financial institutions with a local, regional and national scope into new product development, brand building and strategic planning success have been his career hallmarks. He has served in executive marketing and sales management roles at Bank One, Midfirst Credit Union, and Liberty Savings Bank. Prior to founding MarketMatch, Bruce championed a new financial institution consulting practice that focused on customer retention, acquisition, and loyalty marketing for the nation’s largest provider of value-added marketing.
Over $75 million - $109 per telephone connection
$7-$75 million - $89 per telephone connection
Under $7 million - $59 per telephone connection
An audio archive is available at no additional charge and can be accessed for 60 days after the live session. Instructions on accessing the archive will be sent with your connecting instructions and confirmation.
Sorry, no cancellations are allowed after connecting instructions and handout materials have been sent to registrants. Substitutions are welcomed and encouraged.