At a time when the largest financial institutions hold nearly 50 percent of total U.S. deposits and industry consolidation is unrelenting; gaining a competitive advantage may seem like a thing of the past. Yet shifts in the economy and demographics have introduced a series of new opportunities for credit unions to be able to recognize them and respond accordingly.
This session will guide participants through three steps that they can follow to identify and take advantage of new market opportunities:
- Researching your market
- Refining your brand position, and
- Repositioning your institution to align with available market opportunities.
This session will help participants understand the connection between each of these steps and how these can and will drive profit as you seek to reposition your credit union for success in the post recessionary economy.
Speaker: Joe Sullivan is a consultant, a speaker, and an entrepreneur. He is the founder and CEO of Market Insights, and has over twenty years of experience working with community banks and credit unions. With a focus on both individual and organizational growth, Joe often challenges conventional thinking and works to create a sense of excited urgency with bankers because he believes that every business, including his own, must continually evolve to survive and prosper.
Over $75 million - $109 per telephone connection
$7-$75 million - $89 per telephone connection
Under $7 million - $59 per telephone connection
An audio archive is available at no additional charge and can be accessed for 60 days after the live session. Instructions on accessing the archive will be sent with your connecting instructions and confirmation.
Sorry, no cancellations are allowed after connecting instructions and handout materials have been sent to registrants. Substitutions are welcomed and encouraged.