The Media Power Pack Program (MP3) is the credit union cooperative advertising program. Together we can achieve more - an excellent statewide media purchase, promoting the credit union difference to Kansas consumers, members and potential members.
CURRENT CAMPAIGN:
The power of one can make a difference. Kansas credit unions.
Based on member credit union feedback, we launched the "power of one" campaign in the second half of 2012. The print ads feature actual credit unions members, one of the ideas suggested by our credit unions. We completed our first "Make a Difference" event, which will become a part of each year's campaign.
Read about our first Make a Difference event: Gas Giveaway, October 2012.
Read about our Spring 2013 event: It's on Us, May 2013.
Our paid advertising consists of print, radio and online ads. The ads ran October-December in 2012 and January-March of 2013. Fall 2013 dates have not been determined.
PRINT ADVERTISING
The ads below are not actual size. View actual size (pdf) Juan | Joni
ONLINE ADVERTISING
Online ads will appear on Kansas newspaper online sites.
(The online ad below is not actual size)
(The online ads below are actual size)
RADIO
Radio spots will air on radio stations in Topeka, Wichita, Kansas City and western Kansas.
Listen to the :30 radio spots (.mp3) male version | female version
PREVIOUS CAMPAIGN
Money Smart, Value Strong (Spring 2010- Spring 2012)
KCUA developed a strategic awareness campaign to remind Kansans across the state of the value of credit unions. This year's theme is Kansas credit unions. Money smart. Value strong.
The campaign ran January - March (key months in our state's legislative session), and in October to coincide with International Credit Union Day. Ads were placed in 140 community newspapers, with an emphasis in the Wichita, Topeka and Kansas City markets. Radio spots aired on 37 radio stations throughout Kansas.
RADIO
Listen to the :60 radio ad (mp3 file)
ONLINE
728 x 90 leaderboard web graphic (NOT ACTUAL SIZE)
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