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MP3 Statewide Awareness Campaign
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The Media Power Pack Program (MP3) is the credit union cooperative advertising program. Together we can achieve more - an excellent statewide media purchase, promoting the credit union difference to Kansas consumers, members and potential members.

CURRENT CAMPAIGN:

The power of one can make a difference. Kansas credit unions.

Based on member credit union feedback, we launched the "power of one" campaign in the second half of 2012. The print ads feature actual credit unions members, one of the ideas suggested by our credit unions. 

Paid Advertising Schedule

The fall (4th quarter) schedule has not been finalized.

1st Quarter 2014 (weeks of February 2 - March 23)

Online Placements included Emporia Gazette, Hutchinson News, Kansas City Star (geo-targeted to Kansas subscribers), Salina Journal, Topeka Capital-Journal, Wichita Eagle.

Print Placements ran in the following publications Dodge City Globe, Garden City Telegram, Hays Daily News, Pittsburg Morning Sun, Wamego Smoke Signal, Western Times.

Radio aired in Kansas City (KRBZ Mix 93.3, alternative pop), Topeka (WIBW 94.5 FM, country), Wichita KZCH 96.3 FM, top 40), Western Kansas (Z-98, top 40 and Q97, country).

Television Underwriting (January 15): KPTS State of the State Governor’s Address



MAKE A DIFFERENCE EVENTS


Make a difference events are designed to illustrate the people helping people philosophy, and but the philosophy into action. These events are typically held in the spring and fall. Read more about these statewide, collaborative events.


PRINT ADVERTISING

Our paid advertising consists of print, radio and online ads. The ads typically run during the first quarter of each year, plus a two week run during October.

The ads below are not actual size.View actual size (pdf) Juan | Joni


 

ONLINE ADVERTISING

Online ads will appear on Kansas newspaper online sites.

(The online ad below is not actual size)


(The online ads below are actual size)



RADIO

Radio spots will air on radio stations in Topeka, Wichita, Kansas City and western Kansas.

Listen to the :30 radio spots (.mp3) male version | female version



PREVIOUS CAMPAIGN

Money Smart, Value Strong (Spring 2010- Spring 2012)

KCUA developed a strategic awareness campaign to remind Kansans across the state of the value of credit unions. This year's theme is Kansas credit unions. Money smart. Value strong.

The campaign ran January - March (key months in our state's legislative session), and in October to coincide with International Credit Union Day. Ads were placed in 140 community newspapers, with an emphasis in the Wichita, Topeka and Kansas City markets. Radio spots aired on 37 radio stations throughout Kansas.


RADIO

Listen to the :60 radio ad (mp3 file)


ONLINE

728 x 90 leaderboard web graphic (NOT ACTUAL SIZE)