The Media Power Pack Program (MP3) is the credit union cooperative advertising program. Together we can achieve more - an excellent statewide media purchase, promoting the credit union difference to Kansas consumers, members and potential members.
The power of one can make a difference. Kansas credit unions.
Based on member credit union feedback, we launched the "power of one" campaign in the second half of 2012. The print ads feature actual credit unions members, one of the ideas suggested by our credit unions.
Paid Advertising Schedule
Online Placements (weeks of March 2, March 9, March 16)
- Emporia Gazette
- Hutchinson News
- Kansas City Star (geo-targeted to Kansas subscribers)
- Salina Journal
- Topeka Capital-Journal
- Wichita Eagle
Print Placements (weeks of February 16, February 23, March 16, March 23)
- Dodge City Globe
- Garden City Telegram
- Hays Daily News
- Pittsburg Morning Sun
- Wamego Smoke Signal
- Western Times
Radio Placements (weeks of February 2, February 9, March 2, March 9
- Kansas City: KRBZ Mix 93.3 (alternative pop)
- Topeka: WIBW 94.5 FM (country)
- Wichita: KZCH 96.3 FM (top 40)
- Western Kansas: Z-98 (top 40) and Q97 (country)
Public Radio Underwriting (October)
- Eastern half of the state: KMUW, KPR, Radio Kansas
Television Underwriting (January 15)
- KPTS: State of the State Governor’s Address
MAKE A DIFFERENCE EVENTS
Make a difference events are designed to illustrate the people helping people philosophy, and but the philosophy into action. These events are typically held in the spring and fall.
Read about our first Make a Difference event: Gas Giveaway, October 2012.
Read about our Spring 2013 event: It's on Us, May 2013.
Read about our Fall 2013 event: Cash, Gas, Gift Card Giveaway, October 2013
Our paid advertising consists of print, radio and online ads. The ads typically run during the first quarter of each year, plus a two week run during October.
The ads below are not actual size.View actual size (pdf) Juan | Joni
Online ads will appear on Kansas newspaper online sites.
(The online ad below is not actual size)
(The online ads below are actual size)
Radio spots will air on radio stations in Topeka, Wichita, Kansas City and western Kansas.
Listen to the :30 radio spots (.mp3) male version | female version
Money Smart, Value Strong (Spring 2010- Spring 2012)
KCUA developed a strategic awareness campaign to remind Kansans across the state of the value of credit unions. This year's theme is Kansas credit unions. Money smart. Value strong.
The campaign ran January - March (key months in our state's legislative session), and in October to coincide with International Credit Union Day. Ads were placed in 140 community newspapers, with an emphasis in the Wichita, Topeka and Kansas City markets. Radio spots aired on 37 radio stations throughout Kansas.
Listen to the :60 radio ad (mp3 file)
728 x 90 leaderboard web graphic (NOT ACTUAL SIZE)