The Media Power Pack Program (MP3) is the credit union cooperative advertising program. Together we can achieve more - an excellent statewide media purchase, promoting the credit union difference to Kansas consumers, members and potential members.
The power of one can make a difference. Kansas credit unions.
Based on member credit union feedback, we launched the "power of one" campaign in the second half of 2012. The print ads feature actual credit unions members, one of the ideas suggested by our credit unions. We completed our first "Make a Difference" event, which will become a part of each year's campaign.
MAKE A DIFFERENCE EVENTS
The next Make a Difference event will be in October 2013. The deadline has passed for credit unions to sign up to participate. Be watching for how Kansas credit unions are making a difference in their community!
Read about our first Make a Difference event: Gas Giveaway, October 2012.
Read about our Spring 2013 event: It's on Us, May 2013.
Read about our Fall 2013 event: Cash, Gas, Gift Card Giveaway, October 2013
Our paid advertising consists of print, radio and online ads. The ads typically run during the first quarter of each year, plus a a two week run during October.
The ads below are not actual size.View actual size (pdf) Juan | Joni
Online ads will appear on Kansas newspaper online sites.
(The online ad below is not actual size)
(The online ads below are actual size)
Radio spots will air on radio stations in Topeka, Wichita, Kansas City and western Kansas.
Listen to the :30 radio spots (.mp3) male version | female version
Money Smart, Value Strong (Spring 2010- Spring 2012)
KCUA developed a strategic awareness campaign to remind Kansans across the state of the value of credit unions. This year's theme is Kansas credit unions. Money smart. Value strong.
The campaign ran January - March (key months in our state's legislative session), and in October to coincide with International Credit Union Day. Ads were placed in 140 community newspapers, with an emphasis in the Wichita, Topeka and Kansas City markets. Radio spots aired on 37 radio stations throughout Kansas.
Listen to the :60 radio ad (mp3 file)
728 x 90 leaderboard web graphic (NOT ACTUAL SIZE)